Route Media

Our Out-of-Home advertising inventory expands to Roadside and Retail environments. In this article we will explore our inventory and how it can elevate your brand.

Route Media has been recognised at the 10th Cardiff Business Awards, winning Digital Business of the Year at the 2024 Cardiff Business Awards.

We’re delighted to announce our nomination for Digital Business of the Year at this year’s Cardiff Business Awards. We will be attending the ceremony on 8th November 2024.

In today’s digital-first world, Digital Out-of-Home (DOOH) advertising is thriving and proving to be more relevant than ever.

Route Media is delighted to continue its partnership with Rygbi Gogledd Cymru, for the new Super Rygbi Cymru season.

Here we will explore the benefits of roadside advertising and how it can elevate your marketing campaigns to the next level.

Route Media, a leading outdoor advertising company, is proud to announce its membership with FOR Cardiff, the city’s Business Improvement District (BID).

Outsmart, the trade body for the Out of Home (OOH) industry, have released the latest OOH data for the second quarter (Q2) of 2024, revealing a period of strong growth and robust performance across the sector.

What are Digivans?

Digivans are mobile advertising solutions that allow you to advertise your brand wherever, and whenever, you want to be seen.

Rowan Freeman is now a director of the award-winning Dragon Group, based in Cardiff and Radstock, near Bath.

This summer at the Welsh capital is looking to be vibrant, with the Principality Stadium announcing a star-studded roster of music artists.

If you’re looking to BOOST brand awareness, then OOH advertising is your secret weapon.

Showcasing entertainment across the country, with Wales Millennium Centre.

We are thrilled to announce that Route Media have been awarded the prestigious title Digital Business of the Year by Chambers Wales. A testament to the dedication and talent of our team for going beyond the limits of digital OOH.

Route Media – part of Dragon Group – has expanded its footprint with new partnerships including a West Wales bus network, which serves passengers in Pembrokeshire and Carmarthenshire.

Swansea Arena and Route announce a brand new partnership for the coming year, as Swansea's newest entertainment and events space teams up with OOH and print advertising specialists exploding across Wales.

Route Media – part of Dragon Group – has expanded their media offering after being appointed the ‘sales house’ for local clients by out-of-home company iQOOH.

Route are pleased to announce a new partnership with North Wales-based Premiership rugby team, RGC, for the season ahead.

The Cardiff-based company, Route Media, provides outdoor media solutions designed to raise profiles and drive interest.

Route Media is thrilled to announce a new partnership with Cardiff Dragons, Netball Super League team, as a media partner.

Route Media are pleased to announce that we are an official media partner of Swansea City AFC, for their 2023-24 season.

Programmatic out-of-home (OOH) advertising is a rapidly growing trend in the advertising industry that combines the power of digital technology with traditional outdoor advertising.

Cardiff Rugby, one of the leading Welsh rugby teams, compete in the BKT United Rugby Championship and the Investec Champions Cup.

Route Media's out-of-home  (OOH) network has been a pivotal part of the growth strategy for Snap Fitness South Wales in a competitive industry across Wales.

Route Media is proud to announce the installation of our newest D48, a stone’s throw away from the iconic Wrexham Racecourse Stadium.

Out-of-home (OOH) advertising is a powerful tool for increasing Return on Investment (ROI) for businesses. Understanding the basics of OOH advertising is crucial to maximising its effectiveness.

Out of home advertising has long been a powerful tool for reaching a diverse audience in various locations.

Following a historic year for the senior international teams and their clubs, Hockey Wales aims to continue to promote diversity and tackle inequality by increasing opportunities for young people.

Dragon Signs, Route Media, Colour Studios, and Sportin Wales are all now part of Dragon Group.

A pioneer in outdoor and digital advertising, the company is the new sales partner of Transport for Wales.

Route Media is supporting Guide Dogs Cymru by showing the charity’s latest fostering campaign on their popular screens in key locations across Wales including Westgate Street and North Road in Cardiff.

Sister companies Dragon Signs and Route Media are adding to their family of businesses with the acquisition of visual marketing solution specialists, Colour Studios.

Route are pleased to announce the installation of their latest digital advertising site, the ‘M4 Super 6’, located on the M4 between J26 and J25. Sitting in an elevated position facing both carriageways, the premium, portrait screen is ideal for reaching audiences as they exit and enter the Brynglas Tunnels.

 At Route, we understand how important data is to our clients, which is why we have recently invested in facial detection software for our digivan fleet!

Route Media have expanded their digital screen network with a new partnership with Smart Digital Network (SDN).  

Route Media continue its growth across Wales by forging a new partnership with leading rugby team

Cardiff-based out of home media business, Route Media, has been announced as the official media partner for the Principality Child of Wales Awards 2023, a very special event taking place on Friday 24^th March 2023 at the Mercure Holland House Hotel in Cardiff.

We are delighted to announce that we are now an official media partner of Swansea City Football Club, for their 2022-23 season.

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that digital out of home (DOOH) had another quarter of significant growth with an increase of +143% and has returned to pre-pandemic spend levels (103% vs Q1 2019).

At Route Media, we are big on data and innovation. This is reflected in our newest partnership with Datajam.

This digital hardware case study explores the process of upgrading the Grand Pavilion's advertising solutions. 

There are a variety of outdoor advertising opportunities. At Route Media, we are outdoor media specialists that work with our clients to help them the create the perfect campaigns for their brands and products.

There are many things to consider when creating and implementing an advertising campaign. At Route, it's not a one size fits all approach. 

Now Wales has moved into Alert Level Zero, yes there are events happening in Cardiff throughout August!

At Route, we are passionate about telling brand’s stories. We believe that to do brand’s justice, we should create advertisements that make people stop and digest. This is why we are thrilled to announce that as we continue to grow and develop, Route have become Outsmart’s latest member!

At Route, we care about getting brands seen. As we continue to grow and evolve, we are excited to announce that we have launched a network of hand sanitiser stations across North Wales.

What is Pride Month?

Pride Month is dedicated to the worlds LGBTQIA + communities coming together to celebrate, protest and show pride for the community.

Route is perhaps best known for helping organisations to increase brand awareness through our vast LED screens, proudly positioned across Wales’ key advertising locations.  As we continue to grow and develop, the team are now looking to utilise their knowledge to help businesses leverage the power of digital.

The world is still relatively quiet right now. Often when things quieten down, it allows for a period of reflection - which we don’t always get within the outdoor advertising and digital signage industries.

January 2021 allowed us to take a step back, reassess and remould our brand for the benefit of our customers and future ventures, all whilst we grew the team, added to our inventory and became the sponsors of an incredible team.

At Route, we are passionate about helping brands and businesses to tell their story. Throughout what has been an extremely challenging period, we directed our efforts towards amplifying the campaigns and messages of helplines around Wales that were continuing to operate throughout lockdowns.

Out of Home Makes a Comeback

With people confined to their homes, lockdowns and restrictions have meant that the Out-of-Home advertising industry has had to be smart when it comes to delivering audiences for clients. For Route, this meant flexing the power of our digivans which allows clients to follow audiences right across the UK even when people’s destinations are limited.

2020 took a different route. For many, it has been the year of adaptation. Whether it be adapting to working from home, (which quickly turned into ‘living at work’) remembering to pick up a mask before leaving the house or becoming accustom to exercising indoors. A lot has changed.  

We’d like to say thanks for taking the time to have a read!

Hopefully, you’ll find these blogs interesting and we promise it won’t be all sell, sell and sell. As this one is our first post, however, it seems only right we explain a bit about why we love some of what we do.