Swansea Arena and Route announce a brand new partnership for the coming year, as Swansea's newest entertainment and events space teams up with OOH and print advertising specialists exploding across Wales.
These two modern brands are a perfect match, and a partnership will facilitate the expansion of Swansea Arena's marketing and promotional activity into a new level of innovation, and breadth of scale.
A proudly Welsh company, Route was established in 2018, with a growing inventory across Wales and the borders”. Their network includes large-format digital and static 48-sheets, 4- and 6-sheets alongside mobile media; digivans, event screens and brand ambassador billboards. Route is focused on delivering great value to its partners and clients, creating long-term relationships and strong revenue opportunities, while Swansea Arena has an obvious and ongoing need for engaging, flexible and highly visible advertising opportunities. The varied programme of shows, conferences and other events requires a bespoke and tailor-made approach to advertising and needs a partner who is able to match this changeability, as well as adjusting to Swansea Arena's needs - sometimes at a moment’s notice!
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Sales and Marketing Director, Dean Jones explains “We are delighted to unveil our partnership with Swansea’s latest multipurpose entertainment and events space. Through our collaborative efforts and extensive inventory around Wales, we aim to cast a spotlight on the events hosted at Swansea Arena.”
"Working alongside Route during both the launch and the first year Swansea Arena’s operation was a real dream. It only made sense to further develop our working relationship, and this exciting partnership means that, with Route having the ability to match our demanding requirements, we will be worrying less about all things digital OOH, allowing us to concentrate even more-so on each of our event client's individual needs." - Joe Bayliss, Head of Marketing and Communications, Swansea Arena.
For more information on Route Media, email This email address is being protected from spambots. You need JavaScript enabled to view it., or visit the website www.routemedia.co.uk. Use the hashtag #RightRoute on social media.
