What are Digivans?
Digivans are mobile advertising solutions that allow you to advertise your brand wherever, and whenever, you want to be seen.
Digivans are mobile advertising solutions that allow you to advertise your brand wherever, and whenever, you want to be seen. Digivans are a key tactic, using time-sensitive and location-specific strategies they drive your message directly to your target market! Through high-definition video and real-time live images, Digivans create an engaging and immersive advertising experience that stands out in today’s crowded media landscape.
How do they work?
Our vans are equipped with three high-definition digital screens - two on one side and one on the rear – ensuring maximum exposure for your message.
We understand the importance of data to our clients, our Digivans are equipped with advanced facial detection software that delivers detailed hour-by-hour reports on pedestrian and vehicle counts, including dwell times and performance by location. Once your campaign is finalised, you can personalise the location and route according to your specific requirements, ensuring optimal reach and impact.
With nationwide operation, we can bring your advertising campaign to any desired location across the country, delivering your message precisely where it matters most.
What are the benefits of Digivans?
Outdoor media offers a unique opportunity to forge meaningful connections with potential customers. By leveraging the power of physical presence and capturing attention in high-traffic areas, it leaves a lasting impression.
Large geographical reach
Digivans are a great choice for campaigns that require broad reach as they can cover a wide range of geographical areas. Brands can connect with diverse audiences across multiple regions, enhancing a campaigns overall reach and effectiveness.
Engaging
Digivans offer features that engage your audience. With the use of copy rotation and animated content, they create a visually immersive experience that catches the attention of pedestrians.
Flexible
Their mobility enables flexible deployment across various locations, events and time slots. This adaptability is ideal for time-sensitive promotions and reaching audiences that traditional media may miss.
Targeted advertising
With the ability to customize routes and locations, Digivans can be strategically deployed at optimal times to ensure your message reaches your intended demographic.
Tips!
- Simplicity is key
If your campaign includes text, consider using a bold font and engaging content to deliver clear communication.
- Avoid traffic signal imitation
Ensuring creative content does not resemble traffic signals is key to avoid confusion and maintain road safety.
- Use motion graphics
Motion graphics are highly effective when targeting pedestrians. Digivans can capture attention and enhance the engagement, especially in high footfall areas.
Download our Digivan artwork specifications here, or for further information head to our Digivan page.
