Route Media – part of Dragon Group – has expanded their media offering after being appointed the ‘sales house’ for local clients by out-of-home company iQOOH.
Route’s clients can now take advantage of brand new, large digital format opportunities in Cardiff and Flintshire.
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One of the standout formats is a digital 96 sheet on Cowbridge Road East, strategically located to reach an estimated 137,500 individuals per week.
In addition to the D96, there are two D48 screens located on Cowbridge Road East, proximity to the high football areas of Cardiff City Football Stadium and Leckwith Retail Park. The second located in popular town Connah’s Quay, Flintshire, reaching 39,946 people per week.
These sites fit well into Route’s existing inventory including other options in Cardiff on North Road, Westgate Street, Newport Road and Cardiff Central train station. As well as north Wales network covering Wrexham, Rhyl, Colwyn Bay and Bangor.
Route’s Sales and Marketing Director, Dean Jones, explains: “This partnership enables us to extend our advertising presence across Wales, providing clients with a broader range of advertising spaces. IQOOH recognised our strong client base in Wales, and we’re pleased to be able to offer their newest sites to our clients.”
These new sites add to Route’s existing network of over 700 advertising sites, spanning areas from Haverfordwest to Hereford and from Barry to Bangor.
These developments have followed Route Media’s appointment as the advertising sales partner for Transport for Wales, encompassing a broad media inventory that covers both rail and road assets.
For more information on Route Media, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the website: www.routemedia.co.uk. Use the hashtag #RightRoute on social media.
For more news and information from Dragon Group, visit www.dragon-group.co.uk