Route Media's out-of-home (OOH) network has been a pivotal part of the growth strategy for Snap Fitness South Wales in a competitive industry across Wales.
Unlike traditional advertising mediums that can be easily overlooked, our work with Snap Fitness has ensured maximum visibility and engagement by placing Snap Fitness at the heart of the communities they serve.
With several gyms across the Valleys, Carmarthenshire, and Vale of Glamorgan, it was vital for Snap Fitness to stand out with a partner that could reach all locations. The campaign not only enhanced brand recognition but also drove foot fall to their sites, in turn driving new memberships and revenue.
Our Efforts
Across 3 years of working with us Snap Fitness have utilised a mix of creative messaging across our vast inventory and environments such as classic billboards, digital screens, digital vans and most recently our rail ticket gateways. Their adverts resonate with people's aspirations for health and wellness, making Snap Fitness top-of-mind. This creative advertising initiative not only amplifies brand visibility but also reinforces Snap Fitness's commitment to inspiring communities towards a healthier lifestyle.
This method also fosters a sense of community presence and accessibility. As a result, Snap Fitness have experienced significant enhancements in brand awareness and membership growth, demonstrating the profound impact that well-executed route activation strategies can have on fitness enterprises in Wales.
“We have used Route Media for the past 2 years on a number of campaigns, ranging from a full digivan campaign across all sites to a combination of static advertising and digivans most recently. The Route media team have been nothing but helpful throughout every campaign that we have done through them, from the starting point of talking through initial ideas and options through to delivering the campaign. They have provided us with a wide range of options helping to bring our business to life. We have been incredibly pleased with the campaigns that they have helped us to create and look forward to working with them on future projects” Ffion McGowan – Area Manager.
