Out of home advertising has long been a powerful tool for reaching a diverse audience in various locations.
When it comes to targeting commuters and tourists, advertising across rail networks presents a unique opportunity to capture the attention of a large and engaged audience. Here are some key strategies for maximising visibility through out of home advertising across rail networks:
Strategic Placement
One of the most critical aspects of out of home advertising on rail networks is strategic placement. Ensuring that your ads are placed in high-traffic areas such as platforms, concourses, ticket gates and train exteriors can significantly increase visibility and exposure to the target audience.
Targeted Messaging
Tailoring your messaging to resonate with rail commuters can make your ads more effective. Consider incorporating relevant information such as train schedules, travel tips, or local landmarks to connect with your audience on a personal level.
Eye-Catching Creatives
In a fast-paced environment like a rail network, it's essential to create ads that are visually striking and attention-grabbing. Using bold colours, engaging imagery, and concise messaging can help ensure that your ads stand out amidst the hustle and bustle of commuters.
Interactive Elements
Incorporating interactive elements into your out of home advertising, such as QR codes or AI technology can encourage engagement from commuters. This not only increases visibility but also provides a direct channel for interested individuals to learn more about your products or services.
Consistent Branding:
Consistency is key when it comes to out of home advertising across rail networks. Ensure that your branding, messaging, and visuals are cohesive across all platforms to reinforce brand recognition and leave a lasting impression on commuters. With the right approach and creative execution, out of home advertising on rail networks can be a powerful tool for reaching and resonating with commuters on the go.
Using Route across Rail
Sports media outlet ‘Sportin Wales’ had great success by adapting the above strategy with their ‘summer internationals’ rugby campaign. The brand utilised our digital inventory during the Wales v England game. With thousands of visitors to the Cardiff city train stations they adapted their creative with hyper targeted messaging towards rugby fans and commuters. The business saw a large uplift with their online audience, and large engagement of their dedicated rugby content.
Want to learn more about Route’s access to rail outlets? Get seen across Rail by contacting us here
