Not Just A Pretty Placement
Out of Home isn’t just delivering impact for luxury brands, it’s delivering serious return. New econometrics data from Independent Marketing Sciences (IMS) shows that OOH achieves an average 12.8x ROI for luxury campaigns. That means every £1 spent works harder, generating £12.80 in revenue and outperforming every major advertising channel. But for luxury, it’s not […]
The Dragon Group Takes the Leap for Tŷ Hafan
At the Dragon Group, giving back to our community is something we truly believe in. That’s why we’re incredibly proud to be supporting Tŷ Hafan as one of our charity partners. Tŷ Hafan provides specialist care and support for children and young people with life-shortening conditions, while also offering vital guidance and comfort to their […]
Our newest Llandudno Mega 6 Digital Screen
We’re excited to announce the launch of our newest OOH digital screen in the heart of Llandudno. Strategically located near the town centre and a popular leisure hotspot, the screen offers advertisers unparalleled access to a wide and diverse audience, including local residents, daily commuters, and the millions of tourists who visit this iconic destination […]
Out of Home Advertising Hits Record Revenues in 2025
Outsmart, the trade body for the Out of Home (OOH) advertising industry, has reported a record-breaking year for OOH, with total revenues reaching £1.44bn in 2025, up +2.6% year-on-year. This is the highest-ever revenue recorded for the sector, a particularly strong result given the challenging macroeconomic backdrop. The figures, collated by PwC, show continued strength […]
UK Out of Home Advertising Sees 4.4% Revenue Growth in Q3 2025
UK Out of Home Advertising Sees 4.4% Revenue Growth in Q3 2025 The UK Out of Home (OOH) advertising sector has recorded strong growth in the third quarter of 2025, with revenues increasing by 4.4% to reach £376.6 million, according to Outsmart, the industry’s trade body. Data compiled by PwC shows that Classic OOH outperformed […]
The Psychology of OOH Advertising
The Psychology of OOH Advertising At Route Media, we specialise in delivering powerful, unforgettable messages across our network in North and South Wales plus Northern Ireland. But what makes certain campaigns stay with us, long after we’ve passed them? Let’s take a closer look. The Science Behind Attention Whether they’re driving or walking past, your […]
How OOH Advertising Keeps Brands Visible Amid HFSS Regulations
How OOH Advertising Keeps Brands Visible Amid HFSS Regulations The UK has implemented the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024, aimed at curbing the promotion of less healthy food and drink (HFSS) products. The UK has implemented the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024, aimed at curbing the promotion […]
Wales’ Largest Digital Screen Goes Live at Cardiff Bus Interchange
Wales’ Largest Digital Screen Goes Live at Cardiff Bus Interchange Route Media is proud to announce the launch of Wales’ largest full-motion digital screen, now live at the new Cardiff Bus Interchange in Central Square. The 100 m²+ display marks a landmark step in the enhancement of digital communications for the city and for public […]
Route Media Stays on View as RGC’s Back-of-Shirt Sponsor for a Third Season
RGC is proud to announce that Route Media partnership will continue for a third consecutive season, keeping their brand in the frame as we look ahead to another exciting campaign. This partnership, now entering its third year, continues to be a sign of great things to come, combining RGC’s momentum on the pitch with Route […]
Dragon Group unveils new director following significant investment
Based in Cardiff and Radstock, near Bath, the award-winning business is the powerhouse behind several high-profile brands including Dragon Signs, Dragon Digital, Route Media, Colour Studios, Sportin Wales and Businessin Wales. With a team of more than 80 staff and a client base stretching across the UK and beyond – Holland & Barrett, Worthington’s, Leekes, […]