OOH keeps growing: Q2 delivers another strong quarter
It’s been another strong few months for Out of Home. New figures from Outsmart show that UK OOH advertising revenues reached £402.6m in Q2 2026, up 12.7% compared with the same period last year. Digital Out of Home continues to lead the way, with DOOH revenue growing 14.6%, while Classic OOH also saw a healthy […]
Christmas OOH Advertising: Plan Ahead with Route Media
Christmas might feel a little way off, but the best Out of Home advertising locations get booked early. With people spending more time shopping, travelling and socialising in the run-up to Christmas, it’s a key period for brands to be seen. Whether it’s digital billboards, roadside advertising or transport advertising, OOH puts your brand in […]
Route Media Renews Back of Shirt Sponsorship with RGC for Another Season
Route Media is proud to announce the renewal of its back of shirt sponsorship with RGC for the 2026/27 season, continuing its commitment to supporting Welsh rugby and investing in communities across North Wales. The renewed partnership marks another exciting chapter for Route Media and RGC, two organisations that share a passion for promoting North […]
Celebrating Chris Cooke: A Decade with the Dragon Group
As Chris Cooke announces his retirement from professional cricket, we’re celebrating a relationship that has grown alongside his career at Glamorgan Cricket. For more than a decade, Chris has been a familiar face not only at Sophia Gardens, but across the Dragon Group. From sponsorship and campaigns to magazine covers, events and his testimonial year, […]
The Dragon Group Successfully Renews Triple ISO Certification Across All Three Businesses
At The Dragon Group, continuous improvement is at the heart of everything we do. We’re proud to announce that Dragon Signs, Route Media UK, and Colour Studios have successfully passed their UKAS-accredited ISO 9001, ISO 14001 and ISO 45001 audits. Achieving these internationally recognised standards across all three businesses demonstrates our commitment to maintaining the […]
Cardiff Gets Four New Premium Digital Billboards as Route Media Expands
Route Media has strengthened its growing Out of Home (OOH) network with the launch of four new premium digital screens in two of Cardiff’s busiest locations – Culverhouse Cross and Queensgate Roundabout, Cardiff Bay. The expansion sees two large-format digital screens installed at Culverhouse Cross and a further two at Queensgate Roundabout, creating even greater […]
Not Just A Pretty Placement
Out of Home isn’t just delivering impact for luxury brands, it’s delivering serious return. New econometrics data from Independent Marketing Sciences (IMS) shows that OOH achieves an average 12.8x ROI for luxury campaigns. That means every £1 spent works harder, generating £12.80 in revenue and outperforming every major advertising channel. But for luxury, it’s not […]
The Dragon Group Takes the Leap for Tŷ Hafan
At the Dragon Group, giving back to our community is something we truly believe in. That’s why we’re incredibly proud to be supporting Tŷ Hafan as one of our charity partners. Tŷ Hafan provides specialist care and support for children and young people with life-shortening conditions, while also offering vital guidance and comfort to their […]
Our newest Llandudno Mega 6 Digital Screen
We’re excited to announce the launch of our newest OOH digital screen in the heart of Llandudno. Strategically located near the town centre and a popular leisure hotspot, the screen offers advertisers unparalleled access to a wide and diverse audience, including local residents, daily commuters, and the millions of tourists who visit this iconic destination […]
Out of Home Advertising Hits Record Revenues in 2025
Outsmart, the trade body for the Out of Home (OOH) advertising industry, has reported a record-breaking year for OOH, with total revenues reaching £1.44bn in 2025, up +2.6% year-on-year. This is the highest-ever revenue recorded for the sector, a particularly strong result given the challenging macroeconomic backdrop. The figures, collated by PwC, show continued strength […]