Frequently Asked Questions
Who will my advert reach and how many people will see it?
Clients want clarity on audience demographics, commuter volumes, footfall, and estimated weekly or monthly reach.
Where will my ads be displayed?
A key question around exact locations roadside, retail centres, transport hubs, city centres and how those sites align with their target audience.
How quickly can my campaign go live?
Businesses often ask about lead times, production, approvals, and how fast digital or static campaigns can be launched.
What formats do you offer digital or static?
Clients want to understand the benefits of Digital 6-sheets, 48-sheets, 96-sheets, large-format screens, and rotating or full-motion displays.
How much does out-of-home advertising cost?
Pricing transparency is important, including minimum spends, campaign lengths, and whether campaigns can be scaled to different budgets.
Can I change or update my creative during the campaign?
Especially relevant for digital OOH, clients often ask about flexibility for promotions, time-of-day messaging, or multiple creatives.
How do you measure campaign performance?
Advertisers want reassurance on metrics such as impressions, reach, dwell time, frequency, and how OOH fits into wider marketing strategies.
Is OOH advertising suitable for my business or industry?
Many ask whether OOH works for local businesses, national brands, events, retail, automotive, recruitment, or public sector campaigns.
Can you help with creative design or artwork production?
Many clients want to know if Route Media offers in-house design support, motion graphics for digital screens, or guidance on best-practice OOH creative.
Can campaigns be targeted by time, location, or audience behaviour?
A common question around dayparting, rush-hour targeting, geo-specific messaging, commuter vs leisure audiences, and how digital OOH can be used strategically.
Previously Worked:
This is a space to showcase any publications your business has been featured in
Have Questions?
We’ll help you build a media plan that fits your goals, speaks to your audience, and drives real results no guesswork, just strategy tailored to you.