PROGRAMMATIC

learn more about Programmatic ads

Simplify Your Campaign Management

Ads That Hit the Right Screens

Our programmatic DSP makes running out-of-home campaigns across the UK simple and efficient. Route acts as your single point of contact, managing your campaign across multiple media owners and screen networks, so you can focus on results without the complexity of juggling multiple suppliers.

Programmatic advertising allows us to select the perfect screens for your campaign based on your brief. By leveraging data and audience insights, we ensure your messaging reaches the right audience at the right locations, maximising impact and engagement across the network.

Target the Right Screens for Your Campaign

Our network spans roadside, retail, mall, and leisure screens, giving your campaign broad exposure across high-footfall areas. With programmatic targeting, your ads can be optimised by time of day, day of the week, environment, and nearby points of interest, ensuring maximum relevance and audience engagement.

Expand Your Reach
Across Multiple Environments

Using your campaign brief, we can scale budgets, playouts, and impressions to meet your objectives. Whether you’re aiming for awareness, engagement, or conversions, our programmatic platform ensures your out-of-home campaign delivers measurable results across an expansive, targeted network.

Scalable Campaigns
That Meet Your Goals

Did you know?

Our programmatic out‑of‑home (OOH) advertising platform empowers brands to run dynamic, data‑driven campaigns across UK roadside, retail, mall, and leisure screens with precision and scale. Using a programmatic DSP, Route Media simplifies campaign management by acting as your central contact while delivering ads across multiple media owners and an expanded network of digital out‑of‑home (DOOH) advertising inventory.

Programmatic buying enables advanced audience targeting based on location, time of day, environment, and campaign brief, helping your message reach the right screens at the right moments for maximum impact and high‑traffic visibility. Automated real‑time optimisation and scalable budgets enhance efficiency and ensure your roadside and OOH advertising achieves measurable reach, impressions, and engagement across a broad UK network of premium outdoor advertising locations.