ADVERTISE IN NEWPORT

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Overview

out-of-home advertising across Newport

With a population of 159,700 in 2025 Census), Newport is the third largest and fastest-growing city in Wales, strategically located just 90 minutes from London by rail and within an hour’s drive of Cardiff and Bristol airports. This prime location makes Newport a key hub for roadside and digital out-of-home (OOH) advertising, reaching both local residents and the high volume of commuters and tourists travelling through the area.

Route Media’s Digital Super 6 screen on the M4 between J26 and J25 delivers unmatched visibility to drivers, with an estimated weekly reach of 595,344 people. Positioned along what has been dubbed the “most-congested stretch of inner-city motorway outside the M25,” the site benefits from high dwell times and large traffic figures, targeting commuters heading into Bristol, Bristol Airport, and west Wales. Paired with our Digital 48 Sheet at the eastern entrance to the Brynglas Tunnels, these sites cover all traffic passing through this critical corridor.

In the city centre, Newport’s Friars Walk shopping and entertainment hub sees a footfall of 200,000 per week and is home to our network of D6 digital screens, alongside an additional D6 at the adjacent Bus Station. This makes our network perfect for targeting shoppers, commuters, and consumers, offering high-impact exposure in both retail and transport environments.

From motorway to high street, Route Media ensures brands capture attention, boost visibility, and engage residents, tourists, and commuters across Newport with strategically placed roadside and digital OOH advertising.

Citywide Advertising Coverage

High-Impact Motorway Advertising

Our Digital Super 6 screen on the M4 between J26 and J25 reaches a massive audience, including commuters, tourists, and regional travellers. Positioned on one of the busiest stretches of motorway outside London, this site delivers high dwell times, large traffic volumes, and an estimated weekly reach of 595,344 people, making it ideal for roadside advertising campaigns targeting both local and long-distance audiences.

Strategic City Centre Locations

In the heart of Newport, our D6 digital screen network in Friars Walk shopping and entertainment hub and at the adjacent Bus Station allows brands to engage shoppers, commuters, and visitors. With a combined weekly footfall of 200,000, these high-traffic locations offer maximum visibility and brand engagement in retail and leisure environments.

Complete Newport OOH Coverage

From motorway to city centre, Route Media provides comprehensive OOH advertising solutions across Newport. Combining roadside digital signage, high-traffic D48 and D6 screens, and strategic placements near transport hubs, our network ensures brands capture attention, increase awareness, and drive measurable results across residents, tourists, and commuters in Newport and the surrounding region.

Digital Advertising Inventory

Route Media’s Newport advertising inventory features a dynamic mix of static and digital formats across high-traffic locations throughout the city. Our digital screens are strategically positioned in and around Newport city centre, along the M4 corridor, and near major retail and commercial hubs, ensuring maximum visibility to daily commuters, shoppers, residents, and regional visitors across South East Wales.

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Client Testimonials

"Working with Route Media in Newport has been outstanding. Their digital and roadside advertising screens delivered high visibility for our match days and fan engagement campaigns, reaching both locals and visitors travelling through the city. The team provided excellent support and guidance, helping us maximise impact across high-traffic locations."

Dragons

"Route Media’s network of OOH and digital signage in Newport has been invaluable for promoting city-wide initiatives and public campaigns. Their strategically placed screens, from Friars Walk to key transport routes, ensured our messages reached residents, commuters, and visitors effectively, with clear results and strong engagement."