Route Media is proud to announce the renewal of its back of shirt sponsorship with RGC for the 2026/27 season, continuing its commitment to supporting Welsh rugby and investing in communities across North Wales.
The renewed partnership marks another exciting chapter for Route Media and RGC, two organisations that share a passion for promoting North Wales and supporting the communities they serve. As Route Media continues to grow its Out of Home advertising network across the region, the sponsorship reflects the company’s ongoing investment in local sport and its commitment to helping North Wales thrive.
Route Media is one of Wales’ leading Out of Home advertising companies, delivering impactful roadside, rail and city centre advertising campaigns for businesses of all sizes. Across North Wales, the company has built a growing network of premium digital advertising sites, including locations in Wrexham, Llandudno, Rhyl, Bangor and Colwyn Bay, alongside its extensive Transport for Wales rail advertising portfolio.
Together, these locations enable businesses to reach audiences across some of the region’s busiest commuter routes, retail destinations and transport hubs, helping brands connect with thousands of people every day.
Dean Jones, Sales and Marketing Director at Route Media, said:
“We’re delighted to continue our partnership with RGC for another season. As our presence across North Wales continues to grow, it feels right to support a club that shares our ambition, pride and commitment to the region. At Route Media, we’re passionate about championing Welsh communities and organisations, and RGC is a fantastic example of that. We look forward to another successful season together and wish everyone at the club the very best for the year ahead.”
General Manager Alun Pritchard said:
“We’re incredibly proud that Route Media will be alongside RGC for a fourth consecutive season. Partnerships like this are built on trust, shared values and a commitment to promoting North Wales, so to reach this milestone together is something we’re really pleased about.
Route Media has played a huge role in helping us raise the profile of RGC across the region. Their network of digital screens allows us to promote our matches, community programmes, commercial partners and key club messages from Bangor, Llandudno right across to Wrexham, giving us a level of visibility that would otherwise be difficult to achieve.
Having Route Media continue their support for a fourth season demonstrates the strength of our relationship and their belief in what we’re building at RGC. We look forward to working together again to showcase rugby in North Wales and continue growing the game across the region.”
The sponsorship forms part of Route Media’s wider commitment to supporting Welsh sport, charities and community organisations. Alongside partnerships with clubs, governing bodies and major events across Wales, the company continues to use its expanding Out of Home network to help organisations increase awareness and connect with audiences in meaningful ways.
As Route Media continues to invest in North Wales, the business remains focused on delivering premium advertising opportunities for brands looking to connect with audiences across the region through impactful Out of Home campaigns.
For more information about Route Media’s advertising network across North Wales and the rest of Wales, visit www.routemedia.co.uk.
