Christmas might feel a little way off, but the best Out of Home advertising locations get booked early.
With people spending more time shopping, travelling and socialising in the run-up to Christmas, it’s a key period for brands to be seen. Whether it’s digital billboards, roadside advertising or transport advertising, OOH puts your brand in front of audiences while they’re out and about.
Why choose OOH this Christmas?
Research from Outsmart found that 40% of shoppers see OOH advertising within 30 minutes of making a purchase, giving brands the chance to influence customers close to the point of sale.
A Christmas DOOH advertising campaign for Currys also delivered a 31% increase in advertising cut-through, with 30% of respondents saying it made them more likely to consider Currys for Christmas gifts.
Secure your Christmas campaign
Route Media’s OOH advertising network across Wales and Northern Ireland gives brands access to high-impact digital billboards, roadside screens and transport advertising in key locations.
Planning early means more choice over your locations, campaign dates and formats before Christmas inventory fills up.
Want your brand to own the Christmas rush? Plan your Christmas OOH campaign with Route Media today.
Source: Outsmart – Last Window of Influence and Currys Christmas campaign case study.
