UK Out of Home Advertising Sees 4.4% Revenue Growth in Q3 2025
UK Out of Home Advertising Sees 4.4% Revenue Growth in Q3 2025 The UK Out of Home (OOH) advertising sector has recorded strong growth in the third quarter of 2025, with revenues increasing by 4.4% to reach £376.6 million, according to Outsmart, the industry’s trade body. Data compiled by PwC shows that Classic OOH outperformed […]
The Psychology of OOH Advertising
The Psychology of OOH Advertising At Route Media, we specialise in delivering powerful, unforgettable messages across our network in North and South Wales plus Northern Ireland. But what makes certain campaigns stay with us, long after we’ve passed them? Let’s take a closer look. The Science Behind Attention Whether they’re driving or walking past, your […]
How OOH Advertising Keeps Brands Visible Amid HFSS Regulations
How OOH Advertising Keeps Brands Visible Amid HFSS Regulations The UK has implemented the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024, aimed at curbing the promotion of less healthy food and drink (HFSS) products. The UK has implemented the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024, aimed at curbing the promotion […]
Wales’ Largest Digital Screen Goes Live at Cardiff Bus Interchange
Wales’ Largest Digital Screen Goes Live at Cardiff Bus Interchange Route Media is proud to announce the launch of Wales’ largest full-motion digital screen, now live at the new Cardiff Bus Interchange in Central Square. The 100 m²+ display marks a landmark step in the enhancement of digital communications for the city and for public […]
Route Media Stays on View as RGC’s Back-of-Shirt Sponsor for a Third Season
RGC is proud to announce that Route Media partnership will continue for a third consecutive season, keeping their brand in the frame as we look ahead to another exciting campaign. This partnership, now entering its third year, continues to be a sign of great things to come, combining RGC’s momentum on the pitch with Route […]
Dragon Group unveils new director following significant investment
Based in Cardiff and Radstock, near Bath, the award-winning business is the powerhouse behind several high-profile brands including Dragon Signs, Dragon Digital, Route Media, Colour Studios, Sportin Wales and Businessin Wales. With a team of more than 80 staff and a client base stretching across the UK and beyond – Holland & Barrett, Worthington’s, Leekes, […]
Route Media Returns as Media Partner for Pride Cymru 2025
Route Media is proud to announce its continued support for Pride Cymru 2025 as an Official Media Partner, reinforcing its commitment to diversity, inclusion, and the celebration of LGBTQ+ communities across Wales. As one of Wales’ leading media and advertising companies, Route Media will showcase Pride Cymru content across its network of digital billboards and […]
Route Media Partners with Glentoran FC to Launch Northern Ireland’s Largest Digital Out-of-Home Advertising Site
Route Media, a leading UK-based outdoor advertising company, has partnered with Glentoran Football Club to unveil Northern Ireland’s largest digital out-of-home (DOOH) advertising site. Located on the Sydenham Bypass in Belfast, the new site marks a significant milestone in Route Media’s expansion into the Northern Irish market. The site features two state-of-the-art Digital 96-sheet (D96) […]
Route Media Announces Renewal of Sponsorship with Cardiff City FC for the 2024/25 Season.
Route Media, a Cardiff-based leader in outdoor media solutions, is dedicated to raising profiles and driving interest.Specializing in both Digital Out-Of-Home and Mobile Advertising, their portfolio effectively targets audiences with dynamic content across a range of platforms including LED Screens, Digital Vans and Walking Billboards. Serving clients across the UK, Route covers diverse environments such […]
Introducing: Roadside and Retail
Our Out-of-Home advertising inventory expands to Roadside and Retail environments. In this article we will explore our inventory and how it can elevate your brand. What is Roadside Advertising? Roadside advertising refers to strategically placed advertisements along busy roads and urban streets. It includes digital and static billboards, where ads target drivers, commuters, and pedestrians, […]