Introducing: Roadside and Retail

Our Out-of-Home advertising inventory expands to Roadside and Retail environments. In this article we will explore our inventory and how it can elevate your brand.

What is Roadside Advertising?

Roadside advertising refers to strategically placed advertisements along busy roads and urban streets. It includes digital and static billboards, where ads target drivers, commuters, and pedestrians, making them highly visible to a large, varied audience.

Key benefits:

1. Massive reach – millions of individuals use the road daily, meaning your ad can reach a vast number of potential customers. High-traffic areas can generate thousands of impressions per week.
2. High Visibility – roadside billboards are hard to miss with their large size and positioning.
3. Targeted location – advertisements can be tailored to specific locations, ensuring you reach relevant audiences where they live, work and shop.

At Route, we have digital and static roadside inventory across the country in a range of sizes. A 48-sheet is our most popular format and can be seen in various locations. We also have 4 and 6 sheets, the latter coming in both static and digital form.

Some of our key sites include:

North Road, Cardiff – Estimated weekly reaches: 298,368.

Llanelli M4 – Estimated weekly reaches: 209,952.

Newport M4 – Estimated weekly reaches: 595,344.

Upper Boat, Pontypridd – Estimated weekly reaches: 246,000.

Carmarthen Road, Swansea – Estimated weekly reaches: 163,121.

What is Retail Advertising?

Why it works:

1. Influences purchasing decisions – consumers make purchasing decisions on impulse while shopping. A well-placed advertisement can remind them of a need or introduce them to a product not considered before.
2. Hyper-targeted campaigns – retail advertising allows businesses to target specific consumer demographics based on where and how they will shop.
3. Boosts brand presence – if your brand is not physically on a shelf, retail ads offer an alternative opportunity to get noticed. Our digital screens allow for motion graphics to capture shoppers’ attention as they browse.

We have a large network of D6s in shopping centres across Wales:

1. St Elli Centre, Llanelli – Estimated weekly reaches: 129,019.
2. Aberafan Shopping Centre, Port Talbot – Estimated weekly reaches: 108,930.
3. Friars Walk, Newport – Estimated weekly reaches: 200,000.
4. Castle Court, Caerphilly – Estimated weekly reaches: 90,000.
5. Deiniol Centre, Bangor – Estimated weekly reaches: 41,678.
6. Bay View Centre, Colwyn Bay – Estimated weekly reaches: 70,000.
7. Whiterose Centre, Rhyl – Estimated weekly reaches: 160,827.