UK Out of Home Advertising Sees 4.4% Revenue Growth in Q3 2025
The UK Out of Home (OOH) advertising sector has recorded strong growth in the third quarter of 2025, with revenues increasing by 4.4% to reach £376.6 million, according to Outsmart, the industry’s trade body.
Data compiled by PwC shows that Classic OOH outperformed Digital OOH this quarter, with Classic revenues up 6.5% while Digital grew by 3.3%. Despite this shift, Digital continues to account for the majority of OOH revenue, representing 67% of the market.
Looking at year-to-date figures through Q3 2025, the UK OOH sector has grown by 1.4%, with both Digital and Classic formats contributing equally to this increase compared to the same period in 2024.
Justin Cochrane, Chair of Outsmart, said:
“A strong third quarter for Out of Home demonstrates advertisers’ continued demand for the flexibility and scale it offers.”
Dean Jones, Sales & Marketing Director, Route Media, added:
“These figures highlight the enduring strength and versatility of OOH advertising. As a medium, it continues to deliver unmatched impact for brands, combining broad reach with highly targeted opportunities.”
For a detailed breakdown of Q3 OOH revenue figures, visit the Outsmart website.