So, how does programmatic OOH advertising work?
Programmatic out-of-home (OOH) advertising is a rapidly growing trend in the advertising industry that combines the power of digital technology with traditional outdoor advertising. It allows advertisers to deliver targeted and dynamic ads to consumers in real-time, making OOH advertising more efficient, effective, and measurable. Traditionally, OOH advertising involved static billboards, posters, and signage placed […]
Route Media are announced as an official media partner of Cardiff Rugby, for their 2023-24 season
Cardiff Rugby, one of the leading Welsh rugby teams, compete in the BKT United Rugby Championship and the Investec Champions Cup. Based in the city centre, the team calls the historic Cardiff Arms Park its home ground and holds a significant position as a professional entity within the broader Cardiff Rugby organisation. This collaboration presents […]
Snap Fitness Looks To Grow Membership Using Route’s Network
Route Media’s out-of-home (OOH) network has been a pivotal part of the growth strategy for Snap Fitness South Wales in a competitive industry across Wales. Unlike traditional advertising mediums that can be easily overlooked, our work with Snap Fitness has ensured maximum visibility and engagement by placing Snap Fitness at the heart of the communities […]
Introducing our newest Wrexham screen
Route Media is proud to announce the installation of our newest D48, a stone’s throw away from the iconic Wrexham Racecourse Stadium. This state-of-the-art display offers a dynamic and engaging platform for advertisers to reach a wide audience of sports fans and passersby on a busy main road into the city. Situated in a prime […]
How To Increase ROI with Out of Home Advertising
Out-of-home (OOH) advertising is a powerful tool for increasing Return on Investment (ROI) for businesses. Understanding the basics of OOH advertising is crucial to maximising its effectiveness. OOH advertising includes billboards, mobile ads, and digital displays that target consumers while they are on-the-go. By reaching consumers in high-traffic areas, businesses can increase brand visibility and […]
Get Seen By The Crowd : Through Rail Advertising
Out of home advertising has long been a powerful tool for reaching a diverse audience in various locations. When it comes to targeting commuters and tourists, advertising across rail networks presents a unique opportunity to capture the attention of a large and engaged audience. Here are some key strategies for maximising visibility through out of […]
Route Media announces partnership with Hockey Wales ahead of their international season.
Following a historic year for the senior international teams and their clubs, Hockey Wales aims to continue to promote diversity and tackle inequality by increasing opportunities for young people. The partnership with Route Media will provide the Governing Body with an increase in out of home advertising that will enable them to raise awareness of […]
LEADING names in sports, advertising and signage have united under one banner
Dragon Signs, Route Media, Colour Studios, and Sportin Wales are all now part of Dragon Group. Employing 80 people at its Cardiff HQ and Colour Studios’ existing base in Radstock, Bath – the Group will be led by Managing Director Rhys Harrington. He says there has already been significant investment in rebranding and a fresh […]