At Route, we understand how important data is to our clients, which is why we have recently invested in facial detection software for our digivan fleet!
This new software enables us to provide clients with a range of campaign reports, providing transparency and crucial information for ROI reporting.
From this software, we can provide data on the number of vehicles and pedestrians which pass by the digivan during your campaign, as well as the dwell time. This is also reported back by hour, day and location meaning we can pinpoint the most effective periods of your campaign and use this data to inform future campaigns to improve performance and efficiency.
One of the inaugural shifts using this software was targeting audiences in Cardiff city centre on the Six Nations match day against Ireland. After securing a prime spot on St Mary’s Street, the digivan reached over 70,000 people!
For more information on how we can add this new software to your next digivan booking, contact our sales team today on 02922 338 813 or sales@routemedia.co.uk.