Route Media partners with Datajam to provide accurate audience reporting
At Route Media, we are big on data and innovation. This is reflected in our newest partnership with Datajam. Datajam boxes are only the size of a 20p coin, but in terms of data they pack a big punch! Over the past few weeks our team has been installing these across our inventory networks. The […]
Digital Hardware Case Study: Route x the Grand Pavilion
This digital hardware case study explores the process of upgrading the Grand Pavilion’s advertising solutions. The background Awen Cultural Trust is a registered charity which manages several cultural points of interest such as the Grand Pavilion in Porthcawl. They realised their existing internal advertising sites were dated and didn’t provide flexibility. During the pandemic, the […]
What are the different types of outdoor advertising?
There are a variety of outdoor advertising opportunities. At Route Media, we are outdoor media specialists that work with our clients to help them the create the perfect campaigns for their brands and products. In this piece, we will be examining: 1. What is outdoor advertising? 2. What are the different types of outdoor advertising […]
What makes a good advertising campaign?
There are many things to consider when creating and implementing an advertising campaign. At Route, it’s not a one size fits all approach. This piece will be looking at what makes a good advertising campaign. At Route, we aim to create a fluid strategy, not just to create good advertising campaigns, but help brands with […]
What events are on in Cardiff in August?
Now Wales has moved into Alert Level Zero, yes there are events happening in Cardiff throughout August! We are so excited to finally be able to resume utilising our services and offerings to help to promote events and drive interest. We have three fantastic events happening in August, some we are promoting using our digi […]
Route and Outsmart
At Route, we are passionate about telling brand’s stories. We believe that to do brand’s justice, we should create advertisements that make people stop and digest.This is why we are thrilled to announce that as we continue to grow and develop, Route have become Outsmart’s latest member! (You can learn more about our offerings here: […]
The Importance of Hand Hygiene
At Route, we care about getting brands seen. As we continue to grow and evolve, we are excited to announce that we have launched a network of hand sanitiser stations across North Wales. These hand sanitiser stations offer brands an opportunity to advertise in high-footfall areas, whilst contributing to the public’s safety. How to wash […]
Pride Month: Creating a safe, encouraging and inclusive work environment
What is Pride Month? Pride Month is dedicated to the worlds LGBTQIA + communities coming together to celebrate, protest and show pride for the community. It is celebrated in June to honour the 1969 Stonewall Uprising in Manhattan, when police raided The Stonewall Inn, a gay club located in New York City. In response, a […]
Leveraging the Power of Digital
Route is perhaps best known for helping organisations to increase brand awareness through our vast LED screens, proudly positioned across Wales’ key advertising locations. & As we continue to grow and develop, the team are now looking to utilise their knowledge to help businesses leverage the power of digital. & With 98% of consumers being […]
Route reflects on January 2021
The world is still relatively quiet right now. Often when things quieten down, it allows for a period of reflection – which we don’t always get within the outdoor advertising and digital signage industries. January 2021 allowed us to take a step back, reassess and remould our brand for the benefit of our customers and […]