The world is still relatively quiet right now. Often when things quieten down, it allows for a period of reflection - which we don’t always get within the outdoor advertising and digital signage industries.
January 2021 allowed us to take a step back, reassess and remould our brand for the benefit of our customers and future ventures, all whilst we grew the team, added to our inventory and became the sponsors of an incredible team.
New year, new job
If you missed it on our socials, we welcomed a new starter – Bec! Bec joins us as Route’s new account manager and has a wealth of experience in client facing roles. Bec has been busy working with the public sector across Wales on a variety of campaigns. Bec value’s action and delivers at speed – quickly earning trust with clients and colleagues alike. It is a pleasure to welcome her to the team and we can’t wait to see what else she has got up her sleeve.
Another digi van joins the fleet
As our team has grown, it is only right that our digital fleet follows suit. In January, we added another digi van to our growing fleet in order to provide more clients with the finest Route experience. Another digi van means more campaigns, more ground covered and more clients. In January alone we have worked with the likes of Travis Perkins, Ty Hafan, Marie Curie, Cardiff University and DAN 24/7.
We beat the January blues by partnering with the Blue’s Women
It was a very proud moment for team Route as we became the official principal partner for the Cardiff Blues women’s rugby team.
As well as sponsoring the unstoppable team, we are committing to helping to raise the profile of women’s rugby and the Cardiff Blues ladies with the use of our digital screens across the region.
We are thrilled to about this opportunity and are excited to create campaigns that speaks to the women’s team’s audience and generates noise around their squad.
LINK TO - Cardiff Blues Women
If you are interested in finding out a little more about Route, our services or how we can help you achieve your advertising goals, follow the link below and a member of the team will get back to you
