Hey there. Welcome to Route Media’s first blog.
We’d like to say thanks for taking the time to have a read!
Hopefully, you’ll find these blogs interesting and we promise it won’t be all sell, sell and sell. As this one is our first post, however, it seems only right we explain a bit about why we love some of what we do.
Right on with the blog. With so many media options available you may be thinking, why mobile media?
- How does it work?
- Is it cost effective?
- Where can I go?
- What do I say?
Well, those questions are all fair to ask, but why mobile media at all?
Mobile media is highly targeted
Effectiveness is the biggest reason to use mobile media. Mobile media wins because it can be geographically and demographically targeted in the same sort of way digital marketing can, with the added bonus of being big and attention-grabbing. As the advertiser, you decide exactly where your message goes and, therefore, who sees it. This means low wastage and maximum penetration of your target audience!
Mobile media helps you get the timing right
With mobile media marketing, you can reach your target customers at the right time. That may be on their commute while they’re thinking about that next holiday, while they’re shopping and making those all-important purchasing decisions or even when they’re relaxed and planning their future. Mobile media isn’t a cheap media if you’re after just mass reach. Things like radio or traditional out-of-home (OOH) media will do that far better for less.
It’s really about getting your message in the perfect spot at the perfect time. When you want to get in front of your customers when it matters, mobile OOH media can do it effectively. All in all, mobile media delivers high returns on investment.
Mobile media fills a gaping hole in your outdoor marketing inventory
For the public sector and large organisations, mobile media can also help in a different way. These advertisers are faced with getting their message into lots of areas where there aren’t always lots of media options. Think of rural areas or large towns away from the major cities. How does their outdoor marketing inventory look? If there’s nothing much, that’s where mobile media and Route Media could come in.
Thanks again for having a read!
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